In the highly competitive and fragmented Convenience Store channel, General Mills was seeking a method for differentiated growth. Using quantitive data and qualitative metrics, I created a model to segment customers. Using the model, we funneled resources into driving growth with top customers. Bringing together the Pillsbury and 7-Eleven teams, I led a custom product launch of the Pillsbury Cinnamon Rolls at 7-Eleven.
PRODUCT INNOVATION, CAMPAIGN BUILDING, PUBLIC RELATIONS
Digital Banners and Mobile App Coupons
In-Store Collateral