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Hello, I’m Brian!

I’ve been thinking about this question for a while now… what do the movements of ‘Tidying Up’ and ‘Essentialism’ have to do with marketing?  

In today’s “always on” environment, we’re constantly overloaded with stimuli. My belief is that there is a lot that marketers can learn from these two topics in particular. At its most basic, the practice of great marketing is about cutting through the clutter and discovering the essential message for your consumer to connect to.

My career arc has been diverse and rich in experiences, working across industries of retail, CPG, foodservice, sports and apparel. When I graduated from the University of Michigan with an economics degree, all I knew was that I was interested in business. Each successive professional experience has been an act of learning and discovery for me. I career pivoted into marketing via my MBA at the Carlson School of Management and I developed my marketing tool kit in the hallways of blue-chip CPG. I honed these skills in the world of private equity backed startups. And most recently, I served as the interim CMO for a longtime racing brand, looking to enter a new category of apparel and manufacturing.  

The constant thru line from all of my professional experiences has been learning the process of developing an essential message. The process of applying audience + insight + medium to the creative process, to develop something truly great. That is to say, learning the process to become a better marketer.

If you are interested in talking more, let’s connect!