In the face of stiff competition and growth of meal delivery services, My Fit Foods was no longer the innovator in fresh, ready-to-eat meals. Seeking to expand the customer base beyond weight loss clients and target everyday health conscious consumers, I developed a brand identity focusing on the great taste and fresh ingredients of our meal-prepped dishes.
BRAND ARCHITECTURE, VISUAL STYLE GUIDE, TV COMMERCIAL, E-MAIL MARKETING STRATEGY, SOCIAL MEDIA CONTENT STRATEGY, IN-STORE MARKETING
Leading our agency partner, internal design and freelance copywriting teams, I developed an identity and voice that would appeal to the target customer of time crunched working women who aspire to eat well.
To accentuate the brand message, a new photography style was developed – bringing the food out of the container and highlighting the fresh, whole food ingredients.
To engage the audience even further, I created short video vignettes. Focused on showcasing the fresh ingredients and chef made cooking process.
Wrote and produced a 0:30 commercial, played on remnant inventory in strategic retail markets.
Commercial Link here <LINK>